Market research companies suggest that approximately 85% of Business to Business Websites do not produce a return-on-investment (ROI). While there are other reasons, the main causes of this problem is due to failure to rank well in the major search engines and inappropriate or no use of social media channels.

Adopting social media marketing has been difficult for the Business-to-Business driven companies. A recent study has revealed that 69% of B2B buyers use social media to assist them in business development and decision making. Can B2B companies really afford to continue to dismiss social media marketing techniques as an effective way to get the word out about their products and services? Learn why it's time for B2B companies in Kitchener, Cambridge and Waterloo to take a deep look into the effect of social media marketing and how it can benefit them.

It’s as if their office is transformed into the Reserve Bank; door closed, iron bars, nothing gets through unless strict permission is given to their right hand man or woman. This is the image you conjure up as a direct marketer when you think about the office of a senior contact, of a large corporate firm. Trying to get to those C-Level contacts can be complex and difficult. Simply put, they do not have the time or care to make the time to view everything that is mailed to them, or to take sales calls. This is where the Gatekeepers come in. These are the people who hold the fate of your marketing success in their hands.