Market research companies suggest that approximately 85% of Business to Business Websites do not produce a return-on-investment (ROI). While there are other reasons, the main causes of this problem is due to failure to rank well in the major search engines and inappropriate or no use of social media channels.

Adopting social media marketing has been difficult for the Business-to-Business driven companies. A recent study has revealed that 69% of B2B buyers use social media to assist them in business development and decision making. Can B2B companies really afford to continue to dismiss social media marketing techniques as an effective way to get the word out about their products and services? Learn why it's time for B2B companies in Kitchener, Cambridge and Waterloo to take a deep look into the effect of social media marketing and how it can benefit them.