There can't be a person on the planet who remains untouched by the economic stress that unfolded in the past year. This new normal continues to re-create itself daily, and just about the time we think we've got it figured out, something new emerges.

In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends. According to the Direct Marketing Association, in 2008 online marketing efforts were one of the dominant medums for business-to-business initiatives. Think about that: traditional direct mail, industry print, and events and promotions will take a back seat to more efficient and sophisticated online efforts. A Forrester Research study in 2008 indicates that online marketing is more ubiquitous than anything except in-person events (including sales calls).

Facebook presents a unique opportunity to connect with and educate your business to business target market in a way that your website and even your blog can’t match. The trick is coming up with meaningful content that people will want to share, and that brings them back again and again.