Learn how your company can tap into key Latin American markets
With 20 countries, $2.9 Trillion in GDP and over 560 million people with similar culture and speaking the same language, Latin America is certainly different from all others in the world. However, this region continues to be overlooked. This translates to untapped opportunities, less competition for your business and greater profit margins.
OPENVISION is now offering six webinars on the basics of exporting to Latin America. These webinars have been especially designed to meet the needs of new exporters and those interested in exporting.
There is no fee to participate, although registration is required. Each webinar will begin at 2:00 p.m. Eastern Time (Toronto) and will last for approximately 45 minutes. Content will be delivered via computer and includes a slides presentation, live audio, and question and answers sessions.
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Webinar Code
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Title & Description
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Date & Time
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LAM-WEB-1
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Discover Your Export Potential
Exporting enables companies to diversify their portfolios, to weather changes in the domestic economy and to become more competitive in all their markets. Find out if your company has what it takes to become an exporter. Topics include:
- What’s in it for you?
- Maximizing what you currently have
- Can your product or service find a worthwhile market outside North America?
- Is Your Company Export-Ready? Take the Export Readiness Quiz
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May 31, 2:00 PM
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LAM-WEB-2
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Developing an Export Strategy
This webinar provides you with information to assist you in preparing a well-versed export strategy. Main topics include:
- Why plan?
- Things you need to consider when building an export strategy
- Your Export strategy in a nutshell
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June 14, 2:00 PM
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LAM-WEB-3
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Identifying Your Target Markets
Discover your products' sales potential in Latin American markets. this webinar provides general information to help you determine if a market is right for your product.
- Understanding international market research
- Types of market research
- Profiling potential markets
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June 28, 2:00 PM
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LAM-WEB-4
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Develop a Fire-Proof Export Marketing Plan
Your export marketing plan is an essential part of your overall business plan. This webninar will help you:
- Understand the export marketing plan
- Discover the many P’s of international marketing
- Build your export marketing plan
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July 12, 2:00 PM
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LAM-WEB-5
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Entering Your Latin American Target Markets
This webinar will serve as a guide to help you design and apply a cost effective, convenient way to make an international impact with your products and to generate new sales leads. Main topics include:
- Working out your best entry strategy
- Methods of market entry
- Choosing an intermediary
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July 26, 2:00 PM
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LAM-WEB-6
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Increasing Your Global Sales Using the Internet
If you want to generate more sales via your website and the Internet in general, you must know the fundamentals. This webinar will teach you the basic elements you need to know to increase sales from Latin American online traffic. Main topics are:
- The export side of e-business
- Website suitability
- Finding and checking e-leads
- Supporting your online customers
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August 9, 2:00 PM
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