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Page 1 of 2 We like to keep current
Getting your business and brands to make an impact on your customers can be tough. At Duran Marketing, we make every effort to keep abreast of current issues in marketing, sales, and business in general. Below are some of the white papers and resources we have scrutinized and compiled for you. We hope they are of benefit to you as they have been for us.
This 2009 CMA Leadership Series paper examines opportunities for Canadian business in the context of globalization. It offers perspective on the Canadian marketing and advertising professions -- as beneficiaries of globalization; why they should be significant contributors to the Canadian economy, and how this might be accomplished. We also look at digital as the gateway to going global for Canadian business – with tips to guide marketers through the process.
Category: Globalization
Released: December 2009
Source: Canadian Marketing Association
Peppers & Rogers Group and SAS partnered in a global study on customer experience management, with CMA as a fielding partner in Canada in 2009. The results are presented in this report detailing how Canadian companies rate in managing the customer experience across products and services, along with comparisons to the global findings. Based on interviews with senior executives from leading Canadian companies, the Customer Experience Maturity Model provides insights into how far businesses have come – and how far they have to go – in providing customers an exceptional experience.
Category: Customer Experience
Released: December 2009
Source: Maturity Monitor Canada
It’s true that during difficult economic times, many companies are unable to increase their marketing investments or are forced to cut marketing spending. These tough decisions put those companies in a difficult position because they may lose market share or have greater ground to make up as the economy improves...
Category: Marketing Strategy
Released: October 2009
Source: GlobalSpec
Right now you could be missing out on an immediate increase of between 5 to 20 percent on the effectiveness of each of your direct marketing campaigns without even knowing it. Most marketers do not track the volume of their marketing mail that is not delivered. Annually, over 140 million addressed mail pieces...
Category: Direct Marketing
Released: September 2009
Source: Canadian Marketing Association
In a recession, consumers become value oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. The key, says professor John Quelch, is to understand how the needs of your customers and partners change, and adapt your strategies to the new reality.
Category: Marketing Strategy
Released: March 2009
Source: Harvard Business School
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