SEO / SEM / PPC
When someone searches online for your product or solution, does your Website come up as one of the first results? If it doesn’t, read about our Search Engine Optimization services.
OPENVISION strives to deliver the most relevant content for each relevant search query. We are experts in natural, organic Search Engine Optimization and Online marketing. We make sure that those who search online for the solutions or products you offer are able to find your site.
Our Search Engine Optimization Services
Up until recently, best-in-class Search Engine Optimization expertise has only been available to companies with large marketing budgets. OPENVISION offers a scalable Search Engine Optimization solution for small and medium-sized enterprises that delivers measurable returns on investment. By significantly boosting your rankings in natural (organic) search results, the visibility of your site will increase and your cost per acquisition will improve.
SEO, PPC, SEM, which way to go?
When it comes to promoting your website, eCommerce shop or even a blog via a search engine there are two main areas to consider, the first being natural or organic search the other paid for results or pay per click (PPC). Natural listings are those seen in the main bodies of search engine results, these are free listings and account for approximately 85% of all web clicks. You can improve and increase your natural search results using a variety of tools, the most popular being Search Engine Optimization (SEO) and Social Marketing.
What is Search Engine Optimization?
Effective Search Engine Optimization ensures that your site is working as hard as possible to attract and retain users. If your content isn’t written and indexed in a way that makes it easy for spiders to crawl your site, you will never get good natural rankings on the search engine results pages (SERPs), no matter how beautiful your site is. Because the majority of searchers still choose natural results over paid results, Search Engine Optimization has rapidly evolved to become a key element of the marketing mix.
What Use is Social Marketing?
Social Media Marketing involves finding out where your customers are online and engaging with them on their terms. Most elements of the marketing mix involve getting your message out to an audience, but social media – blogs, forums, Facebook, Twitter, LinkedIn, Youtube – is all about content generated and controlled by users. So what use is it to you? The chances are that someone is talking about your brand somewhere on the Internet. You need to know what they are saying, good or bad, and how to engage in that conversation. Social media can give you valuable customer feedback, an early warning about problems and a new way of reaching existing and potential customers. We can create and manage our social marketing for you, it’s a vital part of your SEO strategy and great way to make new contacts and win business.
Why use PPC?
Pay per click (PPC) is a form of online advertising that you, the advertiser, only pays for when someone clicks on your advertisement. PPC, also known as paid search, guarantees your advert appears on a search engine results page (SERP) when a user searches on a specific keyword or term. Because you’re engaging with customers who have already entered the buying cycle, PPC is a highly effective and non-interrupting way to drive relevant traffic to your website. You can measure exactly what you’re getting for your spend, and by fine-tuning and optimising your campaign, you can achieve excellent return on investment from paid search.
We can manage your PPC campaign as part of our overall strategy for your website, at no extra cost. Lots of PPC companies out there will charge you a premium of 20% simply to manage this aspect of your marketing mix for you. We will not only set these advertisements up for you, we will also constantly monitor and report on the results.
